Television that performs,
not just airs
LeeSteele Media plans, negotiates and produces advertising across broadcast and streaming — then shows you exactly which viewers it moved. One partner for the buy, the data and the creative.
Advertise on top TV platforms
What we do
Four services, one accountable partner
Most advertisers stitch together a buyer, a data vendor and a production house. We run all three, so nothing gets lost between them.
Streaming TV Advertising
Connected TV and OTT placement with pinpoint control: choose the program, the platform and the household, and skip the rotators that waste impressions.
Traditional TV Advertising
Broadcast and cable buys negotiated market by market — placed in the programming your customers actually watch, at rates built on relationships rather than rate cards.
Customer Intelligence Data
Know who saw the spot and what they did next. Demographic, behavioral and location signals tie exposure to site visits, calls and closed business.
Full Scale Production
Concept, script, shoot, edit and delivery. Spots built for the placement they are going into — and cut down for social, web and email while we are at it.
Streaming TV
The precision of digital on the biggest screen in the house
Real household counts
Every ad view is traced to the actual streaming device in a home, so one household watching on several apps is counted once, not several times.
Detailed, provable results
Monthly reports cover reach, frequency, completion rate, top ZIP codes and website visits. An optional add-on can tie views to verified sales.
Precise targeting everywhere
Street-level geo-targeting, 27,000+ behavioral filters and frequency caps, across all major streaming apps and devices. No silos!
Traditional TV
Reach that still moves a market
Negotiated, not ordered
Buys are placed by phone with people we know, not pushed through a portal at the posted rate.
Placement you can name
Local news, live sports, top-rated syndication — specific programs, not a daypart average.
Verified post-buy
We reconcile every schedule and chase make-goods on anything that did not run as bought.
Customer Intelligence
Proof, not impressions
Exposure tied to outcomes
Match the households that saw your spot against site visits, form fills, calls and walk-ins.
Audience you can act on
Thousands of filters — age, income, credit band, purchase history, life events — narrowed to the few that matter for you.
Reporting in plain English
A dashboard plus a human who explains what changed and what we are adjusting next month.
Where we work
Process
How an engagement runs
Step 1: Discovery call
Thirty minutes on your goals, your geography, your current spend and what has and has not worked so far.
Step 2: Plan and comparison
We build the schedule and put it next to what you are paying today, line by line, before you commit anything.
Step 3: Produce and place
Creative gets built or adapted for each placement, then the buy goes out across broadcast and streaming.
Step 4: Measure and adjust
Attribution comes back weekly. Budget shifts toward whatever is producing, and we tell you why.
The difference
How we compare
| LeeSteele MediaRecommended | Typical agency | Self-serve platform | |
|---|---|---|---|
| Rates negotiated by a personRelationships with station and platform reps instead of posted rate cards. | |||
| Named program placement | Sometimes, at a premium | ||
| Broadcast and streaming under one plan | Usually separate teams | ||
| Production included | Billed separately | ||
| Attribution back to your site and phone | Add-on | Limited | |
| A named person who answers the phone | Account coordinator | ||
| Book a Demo |
Questions we get asked first
A short version — the full list lives on the FAQs page.
Why work with LeeSteele Media?
You get the buying, the data and the creative from one team that is accountable for the result, rather than three vendors pointing at each other when a campaign underperforms.
How can you beat what I am paying now?
We buy the same inventory as everyone else. The savings come from negotiating it directly and running lean — we do not carry the overhead that gets marked up into an agency rate.
Can you prove the advertising worked?
Yes. We tie ad exposure to what happens on your website and phone lines, so you see the traffic and leads a campaign generated rather than an impression count.
Do I have to already have a commercial?
No. Full-scale production is one of our four services — we can write, shoot and edit the spot, or refresh creative you already own.
Let's compare your current buy
Send us what you are running today. We will come back with a side-by-side plan and the honest answer about whether we can improve on it.